Professional SEO Training

Professional SEO Training

Would you ask your house builder to sell your house? Of course not. You would engage a sales professional, such as a real estate agent. Similarly, you can’t expect your website designer to be your salesperson. Many websites cannot be found when people search for generic phrases such as "American dentist" or "John plumber". Some can't even be found for their business name. Others are desperate for business and are willing to pay for online advertising. Some try the paid search offerings and give up - because they don't know how to use this online medium. The answer is Search Engine Optimization (SEO).

2-Months Professional SEO Training
National Institute of Modern Languages and Sciences Sahiwal

Features

• Copious printed handouts will enable you to focus on the subject matter instead of taking notes.
• No programming — suits both marketers and developers.
• Content is based on real-world, global SEO experience of top websites.

Benefits

• Understand why your website never shows up in a web search and how this can be rectified.
• Take away powerful checklists that save you the hassle of memorizing hundreds of factoids.
• Learn how to write in a search-engine-friendly manner that also appeals to humans.
• Run your own line business

Who Should Attend?

• Students
• Marketers
• Web Professionals
• Business Owners

Prerequisites

• You must understand English. Local languages will not be used for the course delivery.
• You must have used a web browser.
• You should have basic knowledge of website construction and appreciation of how the Web works, or you have someone in your organisation who does. Some website jargon is introduced in these courses.

Outcomes

• You get a Certificate of Attendance and an option to attain Certified SEO status.
• You will gain a thorough understanding of SEO.

Course Outline

• WHAT IS SEARCH ENGINE OPTIMISATION?
• HOW TO BE SEARCH ENGINE FRIENDLY
• HOW TO BE SEARCH ENGINE FRIENDLY
• SE-SPECIFIC RANKING
• ON-PAGE FACTORS
• OFF-PAGE FACTORS
• PERFORMING SEARCH ENGINE OPTIMISATION
• IMPLEMENTATION
• ADVANCED CONTENT
• WEB 2.0 AND THE POWER OF LITTLE THING